OZIQ-OVQAT MAHSULOTLARINI XALQARO BRENDLARGA AYLANTIRISHNING MARKETING STRATEGIYALARI (XORAZM VILOYATI MISOLIDA)

Nasiba Yusupova

doi:10.68549/q3kdr387

Authors

Nasiba Yusupova Ma’mun universiteti o‘qituvchisi. Author

DOI:

https://doi.org/10.68549/q3kdr387

Keywords:

oziq-ovqat mahsulotlari, xalqaro brend, brend kapitali, hududiy brending, eksport marketingi, geografik ko‘rsatkich, qadoqlash, raqamli marketing.

Abstract

Ushbu maqolada Xorazm viloyati oziq-ovqat mahsulotlarini xalqaro brendlarga aylantirishning nazariy va amaliy marketing yo‘nalishlari tadqiq etilgan. Hududiy mahsulotlarni farqlashda brend kapitali, barqaror sifat, kelib chiqish hududi, qadoqlash, geografik ko‘rsatkichlar hamda raqamli kommunikatsiyaning o‘rni ochib berilgan. Rasmiy eksport statistikasi asosida mahsulot guruhlariga mos brendlash yondashuvlari tizimlashtirilgan va ustuvor takliflar ishlab chiqilgan.

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