THEORETICAL FOUNDATIONS FOR DETERMINING UZBEKISTAN’S INTERNATIONAL IMAGE AND ENHANCING TOURISM ATTRACTIVENESS

Musharrafkhon Gofurjonova

doi:10.5281/zenodo.23157670

Mualliflar

Musharrafkhon Gofurjonova Researcher, Tashkent State University of Economics (TSUE). Muallif

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https://doi.org/10.5281/zenodo.23157670

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destination image, tourism attractiveness, binding constraint, nation branding, measurement specification, source markets.

Abstrak

This article examines the theoretical foundations for determining Uzbekistan's international image and clarifies its relationship with tourism attractiveness. It distinguishes destination image from the broader concept of tourism attractiveness by decomposing attractiveness into five components: image, access, price, product availability and perceived risk. Using a conceptual and analytical approach, the study applies binding-constraint logic to identify the conditions under which image-related interventions can produce observable tourism outcomes. It further argues that international image should not be treated as a single universal measure; meaningful assessment requires explicit specification of the domain, audience and source market. The analysis shows that image-building efforts generate the greatest return when image itself is the binding constraint, whereas limitations in access, price, product or risk can prevent positive perceptions from being converted into actual travel. For Uzbekistan, the framework supports market-specific diagnosis and coordinated policy measures that align image-building with accessibility, product development, pricing conditions and institutional risk management.

Yuklashlar

Yuklab olish maʼlumotlari hali mavjud emas.

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