MARKETING FAOLIYATINI AMALGA OSHIRISHNING MOLIYAVIY MEXANIZMLARI
Keywords:
marketing, marketing faoliyati, marketing budjeti, moliyaviy mexanizm, moliyalashtirish manbalari, moliyaviy nazoratAbstract
Ushbu maqolada marketing faoliyatini amalga oshirish zarurati, uning ustuvor yo‘nalishlari hamda ushbu faoliyatni qo‘llab-quvvatlovchi moliyaviy mexanizmlar ilmiy nuqtayi nazardan tahlil qilingan. Shuningdek, marketing budjetini shakllantirish usullari, moliyalashtirish manbalari, marketing investitsiyalarining iqtisodiy mazmuni va marketing xarajatlari ustidan moliyaviy nazorat masalalari yoritilgan. Tadqiqot yakunida marketing faoliyati samaradorligini oshirishga qaratilgan ilmiy xulosa va amaliy takliflar ishlab chiqilgan
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References
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