YASHIL MARKETINGNING KELAJAGI: GLOBAL CHAQIRIQLAR VA YANGI ISTIQBOLLAR
DOI:
https://doi.org/10.5281/zenodo.17434235Keywords:
yashil marketing, barqaror rivojlanish, ekologik mas’uliyat, yashil iqtisodiyot, innovatsiya.Abstract
Mazkur maqolada yashil marketingning mohiyati, jahon va milliy iqtisodiyotdagi o‘rni hamda uning rivojlanish istiqbollari ilmiy tahlil qilingan. Tadqiqotda global ekologik muammolar sharoitida yashil iqtisodiyotning ahamiyati, kompaniyalar faoliyatida ekologik javobgarlik va barqaror rivojlanish tamoyillarini integratsiya qilishning afzalliklari ko‘rsatilgan. Tesla, Unilever, Patagonia kabi xalqaro kompaniyalar tajribasi hamda O‘zbekistonda yashil marketingni rivojlantirish imkoniyatlari tahlil etilgan. Muallif yashil marketingni milliy iqtisodiyotning raqobatbardoshligi, eksport salohiyati va ekologik madaniyatni oshirishda muhim omil sifatida baholaydi.
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