MARKETING STRATEGIYALARINING TURLARI VA ULARNI QO‘LLASH MEXANIZMLARI (XORAZM VILOYATI MISOLIDA)
DOI:
https://doi.org/10.5281/zenodo.19640949Keywords:
marketing, strategiya, marketing strategiyasi, mexanizm, Xorazm viloyati, bozor segmentatsiyasi, raqobatbardoshlik, maqsadli auditoriya, hududiy rivojlanish, marketing tadqiqotlariAbstract
Ushbu maqolada marketing strategiyalari turlarining o‘ziga xos xususiyatlari, ularni qo‘llash mexanizmlari hamda zamonaviy iqtisodiy sharoitlarda ularning dolzarbligi Xorazm viloyati misolida tadqiq qilingan. Tadqiqot davomida marketing strategiyalarining asosiy yo‘nalishlari, jumladan bozorni segmentatsiya qilish, maqsadli auditoriyani aniqlash, raqobatbardoshlikni oshirish hamda mahsulot va xizmatlarni ilgari surish usullari ilmiy jihatdan tahlil etilgan. Shuningdek, hududiy iqtisodiyot xususiyatlarini inobatga olgan holda marketing strategiyalarini samarali qo‘llash mexanizmlari, ularning biznes subyektlari faoliyatiga ta’siri hamda bozor infratuzilmasini rivojlantirishdagi ahamiyati o‘rganilgan. Xorazm viloyati misolida marketing strategiyalarini amaliy qo‘llash holati tahlil qilinib, mavjud muammolar va ularni bartaraf etish yo‘llari yuzasidan ilmiy asoslangan xulosalar ishlab chiqilgan
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