TO‘QIMACHILIK KORXONALARINING B2B BOZORIDA MARKETING STRATEGIYALARINI TAKOMILLASHTIRISH YO‘NALISHLARI
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https://doi.org/10.5281/zenodo.20047130Kalit so‘zlar:
B2B marketing, to‘qimachilik korxonasi, raqamli marketing, CRM tizimi, eksport strategiyasi, munosabatlar marketingi, barqaror rivojlanish.Abstrak
Mazkur maqolada O‘zbekiston to‘qimachilik korxonalarining B2B (biznesdan-biznesga) bozorida marketing strategiyalarini takomillashtirish yo‘nalishlari ilmiy jihatdan tahlil qilingan. Tadqiqot doirasida raqamli marketing, munosabatlar marketingi, kontent marketing va barqaror rivojlanish tamoyillariga asoslangan strategik yondashuvlar o‘rganilgan. Eksport faoliyati, xalqaro standartlarga muvofiqlik va CRM tizimlari joriy etish orqali B2B bozorlarda raqobatbardoshlikni oshirish imkoniyatlari ko‘rsatilgan
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