AHOLIGA YO‘NALTIRILGAN SUG‘URTA MAHSULOTLARI VA XIZMATLARINI RIVOJLANTIRISH HAMDA ULARNING QAMROVINI KENGAYTIRISH
Kalit so‘zlar:
aholiga yo‘naltirilgan sug‘urta, mahsulot innovatsiyasi, innovatsiyalar tarqalishi nazariyasi, InsurTech, bancassurance, integratsiyalashgan sug‘urta, mikrosug‘urta, sug‘urta penetratsiyasi, sug‘urta qamrovi.Abstrak
Maqolada aholiga yo‘naltirilgan sug‘urta mahsulotlari va xizmatlarini takomillashtirish hamda ularning qamrovini kengaytirish masalasi nazariy-metodologik va empirik jihatdan o‘rganilgan. Shuningdek, aholiga yo‘naltirilgan sug‘urta mahsulotlarining tasnifi va zamonaviy tendensiyalari tadqiq etilgan, integratsiyalashgan sug‘urta, bancassurance va InsurTech kabi qamrovni kengaytiruvchi zamonaviy vositalar tahlil qilingan, jahon ilmiy adabiyotida shakllangan mahsulot innovatsiyasi nazariyalari o‘rganilgan, O‘zbekiston sug‘urta bozorida aholiga yo‘naltirilgan segmentning hozirgi holati baholangan hamda sug‘urta mahsulotlarini rivojlantirish va qamrovni kengaytirish bo‘yicha aniq amaliy takliflar ishlab chiqilgan.
Yuklashlar
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